Everything about GEORA, in one place.
114+ canonical questions covering audience ownership, monetization, business sponsorships, implementation, security and the platform itself.
Most asked
We already sell banner and signage sponsorships. What does GEORA add?
Proof and price. A banner is a flat annual fee with no reporting, which is why it is worth $80 to $150 a month and why you renegotiate it every year. A zone shows the sponsor how many engaged guests received their content and how often, so the same relationship supports $150 to $400 a month and gives both sides clearer information for renewal decisions. Your existing sponsors are usually your first zones.
We have never sold sponsorship. Can we still use GEORA?
Yes, and that is what the Sponsor Management package is for. We build your zone map and rate card, support Sponsor onboarding and reporting while your Venue owns prospecting, pitching and renewals, up to 10 sponsors. You approve every sponsor before it goes live. Venues that prefer to sell it themselves start on Core and we help define Sponsor categories during onboarding.
What is GEORA?
GEORA is a Connected Audience Infrastructure platform for physical locations. It lets venues, stadiums, campuses, conference centers and dozens of other location types build a permanent guest audience and earn recurring revenue by selling sponsorship zones to Sponsors that want to connect with those Guests.
How much does it cost?
Three packages, per Venue. Core is $500 a month for the platform, the free GEORA app and 2 Zones, for a Venue that already has someone running sponsorships. Managed is $1,500 a month and develops or improves the sponsorship program and coordinates approved vendor relationships. Sponsor Management is $2,500 a month and operates the sponsorship function within an agreed scope, up to 10 Sponsors, then $150 a month per additional Sponsor. Additional Zones are $50 a month each. Core is month to month after the first 30 days, with 30 days' notice to cancel. Managed and Sponsor Management terms match your season or annual sponsorship cycle. Founding 10 Venues get month one free, then 50% off months two through seven, on a 12-month agreement.
How quickly can I launch?
Most locations go live within 2 weeks. We handle all setup, configuration and onboarding, you don't need technical resources or developers.
How do I find Sponsors for a Zone?
Two ways. First, we help you define relevant Sponsor categories during onboarding. Second, GEORA's Sponsor workflow lets Sponsors learn about your Venue: Sponsors apply to sponsor a zone, and you approve or reject every one. At $250 a month per zone, three zones covers Core. Everything after that is margin.
What if prospective Sponsors are not interested?
GEORA works for your venue even without sponsors. The platform digitizes your guest experience, you can engage your audience, upsell through the app, and build a permanent guest database from day one. The Venue-approved sponsorship program is powerful upside, but it's not the only value you get.
Do I have to launch the Venue-approved sponsorship program right away?
No. You can start by using GEORA for audience engagement and upselling, and open the Sponsor program whenever you're ready. The audience you build in the meantime makes the Sponsor program more valuable when you do.
Can I cancel anytime?
Yes. No long-term contract. Month-to-month after the first 30 days, with 30 days' notice.
Does GEORA take a cut of what sponsors pay us?
No. Flat monthly subscription. Every dollar a sponsor pays you is yours.
How do guests receive the content?
Through the free GEORA app. When a guest with the app walks past a zone, they receive that spot's content, nothing to scan, tap or open. Getting the app into your guests' hands is part of what we set up with you: signage at entry, a QR code on tickets, and an incentive worth downloading for.
How many of our guests will actually have the app?
That's the number we work on with you, and we're honest about it. Adoption comes from giving guests a real reason: exclusive offers, event schedules, contests, perks they can only get in the app. We build that plan with you before launch, and your dashboard shows real adoption from day one, so you are never guessing.
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