Everything about GEORA, in one place.
107+ canonical questions covering audience ownership, monetization, business sponsorships, implementation, security and the platform itself.
Most asked
What is GEORA?
GEORA is a Connected Audience Infrastructure platform for physical locations. It lets venues, stadiums, campuses, conference centers and dozens of other location types build a permanent guest audience and earn recurring revenue by selling sponsorship zones to businesses who want to reach those guests.
How much does it cost?
Three packages, per location. Core is $500 a month for the platform, the guest app and 2 zones, and you run your own content and sponsors. Managed Content is $1,500 a month and we produce your content and your sponsors' content. Sponsor Management is $2,500 a month and we run your sponsorship program end to end, up to 10 sponsors. Additional zones are $50 a month each. No long-term contract on Core or Managed Content: month to month after the first 30 days, with 30 days' notice to cancel. Founding 10 venues get month one free, then 50% off for six months, on a 12-month agreement.
How quickly can I launch?
Most locations go live within 2 weeks. We handle all setup, configuration and onboarding, you don't need technical resources or developers.
How do I get businesses to sponsor a zone?
Two ways. First, we help you identify and approach relevant businesses during onboarding. Second, GEORA's marketplace lets businesses discover your venue: local businesses apply to sponsor a zone, and you approve or reject every one. At $250 a month per zone, three zones covers Core. Everything after that is margin.
What if businesses don't sponsor my venue?
GEORA works for your venue even without sponsors. The platform digitizes your guest experience, you can engage your audience, upsell through the app, and build a permanent guest database from day one. The sponsorship marketplace is powerful upside, but it's not the only value you get.
Do I have to launch the sponsorship marketplace right away?
No. You can start by using GEORA for audience engagement and upselling, and open the marketplace whenever you're ready. The audience you build in the meantime makes the marketplace more valuable when you do.
Can I cancel anytime?
Yes. No long-term contract. Month-to-month after the first 30 days, with 30 days' notice.
Does GEORA take a cut of what sponsors pay us?
No. Flat monthly subscription. Every dollar a sponsor pays you is yours.
How do guests receive the content?
Through the free GEORA app. When a guest with the app walks past a zone, they receive that spot's content, nothing to scan, tap or open. Getting the app into your guests' hands is part of what we set up with you: signage at entry, a QR code on tickets, and an incentive worth downloading for.
How many of our guests will actually have the app?
That's the number we work on with you, and we're honest about it. Adoption comes from giving guests a real reason: exclusive offers, event schedules, contests, perks they can only get in the app. We build that plan with you before launch, and your dashboard shows real adoption from day one, so you are never guessing.
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