Everything about GEORA, in one place.
114+ canonical questions covering audience ownership, monetization, business sponsorships, implementation, security and the platform itself.
Most asked
We already sell banner and signage sponsorships. What does GEORA add?
Proof and price. A banner is a flat annual fee with no reporting, which is why it is worth $80 to $150 a month and why you renegotiate it every year. A zone shows the sponsor how many engaged guests received their content and how often, so the same relationship supports $150 to $400 a month and gives both sides clearer information for renewal decisions. Your existing sponsors are usually your first zones.
We have never sold sponsorship. Can we still use GEORA?
Yes, and that is what the End-to-End Management package is for. Within a signed scope we develop target lists, run Venue-approved outreach and follow-up, manage the pipeline, support negotiation and closing, and onboard and manage Sponsors. No sales or revenue are guaranteed. You approve every sponsor before it goes live. Venues that prefer to sell it themselves start on Core and we help define Sponsor categories during onboarding.
What is GEORA?
GEORA is a Connected Audience Infrastructure platform for physical locations. It lets venues, stadiums, campuses, conference centers and dozens of other location types build a permanent guest audience and earn recurring revenue by selling sponsorship zones to Sponsors that want to connect with those Guests.
How much does it cost?
Four packages, per Venue. Every package includes GEORA software and a white-labeled Growth Tech CRM account through our partnership. Core is $500 a month (software only, 2 Zones) for a Venue that already has staff to run sponsorships. Managed Program is $2,000 a month ($500 platform + $1,500 service, 4 Zones) to design and improve the program. Sponsor Operations is $3,000 a month ($500 platform + $2,500 service, 6 Zones) to run the existing program, up to 10 active Sponsors, then $150 a month per additional Sponsor. End-to-End Management is $5,500 a month ($500 platform + $5,000 service, 10 Zones) to build and run the program within a signed scope. Additional Zones above the package allowance are $50 a month each. Founding 10 Venues get Core at 50% off for the first six months ($250/month), then $500/month, on a 12-month agreement. Managed and Sponsor Management are not discounted.
How quickly can I launch?
Timing depends on venue readiness, hardware, and testing. We handle setup, configuration, testing, and onboarding with your team.
How do I find Sponsors for a Zone?
Two ways. First, we help you define relevant Sponsor categories during onboarding. Second, GEORA's Sponsor workflow lets Sponsors learn about your Venue: Sponsors apply to sponsor a zone, and you approve or reject every one. At $250 a month per zone, three zones covers Core. Everything after that is margin.
What if prospective Sponsors are not interested?
GEORA works for your venue even without sponsors. The platform digitizes your guest experience, you can engage your audience, upsell through the app, and build a permanent guest database from day one. The Venue-approved sponsorship program is powerful upside, but it's not the only value you get.
Do I have to launch the Venue-approved sponsorship program right away?
No. You can start by using GEORA for audience engagement and upselling, and open the Sponsor program whenever you're ready. The audience you build in the meantime makes the Sponsor program more valuable when you do.
Can I cancel anytime?
Yes. No long-term contract. Month-to-month after the first 30 days, with 30 days' notice.
Does GEORA take a cut of what sponsors pay us?
No. Flat monthly subscription. Every dollar a sponsor pays you is yours.
How do guests receive the content?
Through the free GEORA app. When a guest with the app walks past a zone, they receive that spot's content, nothing to scan, tap or open. Getting the app into your guests' hands is part of what we set up with you: signage at entry, a QR code on tickets, and an incentive worth downloading for.
How many of our guests will actually have the app?
That's the number we work on with you, and we're honest about it. Adoption comes from giving guests a real reason: exclusive offers, event schedules, contests, perks they can only get in the app. We build that plan with you before launch, and your dashboard shows real adoption from day one, so you are never guessing.
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