Annual industry conference
North America3,500-attendee B2B industry conference with a single flagship edition per year.
Challenge
51 weeks of dormant audience. Sponsors renegotiated from scratch each year and the partner sales cycle consumed most of Q1.
Approach
Converted the attendee list into a year-round owned audience with GEORA. Replaced tiered sponsorships with recurring partner sponsorships plus category exclusivity. Distributed monthly programming to keep the network active.
- Partner sponsorship retention (year 1)
- 91%
- Partner revenue growth
- +64%
- Sales cycle length
- -40%