Representative County Fair
Deployment referenceAn illustrative county fair model showing how GEORA may be configured. This is not a customer result.
Challenge
Audience only reactivates one week per year. Local sponsors don't participate the other 51 weeks
Approach
Deployed GEORA opt-in capture across every audience touchpoint. Productized partner monetization as recurring local partner sponsorships. Distributed programming directly to the owned audience between visits.
- Consented Guest audience
- Illustrative
- Recurring Sponsor agreements
- Modeled
- Recurring revenue
- Modeled
"For county fairs, the shift is going from renting attention to owning an audience that shows up on our balance sheet."