Mid-size art museum
Coastal US city300k annual guests, membership program with ~9k active members.
Challenge
Membership captured a fraction of the audience. The other ~290k guests were essentially anonymous once they left.
Approach
GEORA opt-in flow at admission and exhibits, segmented by interest. Cultural and hospitality partners subscribed to audience access instead of buying one-off promotions.
- Non-member audience captured (year 1)
- 84,000
- Cultural partner sponsorships
- 18
- Recurring partner revenue
- $21k / month